Social Media Solutions - Different Social Platform and Tips

Social media is now one of the most powerful tools that you can use as an advantage for your business. More and more businesses today are leveraging the power of this tool to improve their business. So what is social media? People refer to this as websites that allows them to connect to each other. This can be by sharing information, posting content, posting photos, chatting, etc. We know how much social media has changed the world today. It has changed on how people connect to each other and it also change on how business communicate to its consumers.

Yes! Social media has also changed how businesses communicate to their consumer. But let us talk first about the different platform that can be used to your business. Basically social media is a broad term but is commonly referred to as social networking sites.  Here are some of the most popular social networking sites today.

Platform #1: Facebook

This is the most popular social networking site today. Basically, this is a social networking service that has different features designed for normal internet users and for business. There are already thousands of millions that joined this site although there are also some countries that can’t use this site. There are lots of feature of facebook that is especially designed for business.

Platform #2: Twitter

This is also one of the most popular networking sites, but basically this is also called a Microblogging site because unlike facebook, the posting feature of twitter only allows 140 characters. Twitter is less focused on “What are you doing?” but is more about “What’s going on?” Basically, twitter allows you to see all ongoing conversation and also allows you to read tweets of other people.

Platform #3: Pinterest

Pinterest is a growing social networking with a pinboard-style; it is more focused on photo. Basically it allows its user to create and manage their board; they can make a board with theme-based image collection such as events, interest, hobbies.

These are some of the social media platforms that are commonly used for business. We know that social media has a lot of benefits if used right. Most people look for someone that can give social media solution for their business.

So what are the Advantages of Social media for your business?

Broad Reach

It is no secret that social media has the largest percentage on where people choose to stay on the web. Unlike other websites, people often stay more on social media platforms where they can connect to another person. It just human nature, just like the saying that “no man is an island” social media tend to make people communicate in a different way.

So how can this help the business? Basically, as a business you also need to know where the consumers are. Since social media is composed by different people around the world there is a higher chance that there will be someone that will be interested in your business. Social media has a broad reach when it comes to finding consumers. With social media, they tend to put their interest in their profiles making it easy for you business to find out if they will be interested in your offer. A good example is facebook wherein it allows you to connect to different people around the world and you can even send them message.

Ability to Target

The best advantage of a social media is its ability to target your target audience. What do you mean by that? Let us take it this way, example you are in a kid’s birthday party. It is not appropriate that you invite old people to that party because they are not fit with the event. Just like with any business, you need to have the appropriate audience or visitor for it. This is kind of hard if you do it manually, but with the help of social media it can be done easily. Remember what is stated above? You can notice that with every profile in social media there are also information on who is who and what interest them. With that in mind it is easy to target audience that can be interested on what you offer.

Facebook is the best example for this, we are all aware that facebook also run ads within its platform. But did you know that you can target specific people for that? Yes you can! Facebook allows your ads to target only those people who might be interested in your offer.

More Personal

Having a personal conversation is way better than other types of conversation. A person can determine the credibility of a business by looking the way on how they respond to him. So how can you make a conversation more personal? Obviously by using social media, this can make your audience feel the conversation more personal compared to responding to them with macro’s and scripted material.

Are you familiar with direct message on social media? Basically this is the private version of messaging a person. Unlike posting in public, there are chances that there are things unsaid because some people want it more private and personal when doing business. Social media has their own feature of private message making a customer feel more private and the conversation seems more personal.

Ability to Monitor

Every website has the ability to track all the things that happens inside it. This is also a way to allow business owner on how many people are actually going to the website to visit. How about social media? Social media has also the ability to monitor all things that happen in the platform. The best example of this is the Facebook. Are you familiar with facebook insights? This is a feature of facebook wherein it allows you to see or monitor the traffic or visits of your page. It also shows on what time they are most online, making it easy for business to know when to post or when to advertise their products. 

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