Advantage of a Logo for a Business - web design sydney

How can a logo help you with your business? There are tons of companies out there and as you can see every one of them has a logo. Logo for a business is important as having a name for your company or store. A logo represents a business on how it is; it is also the image illustration of the business. Your logo will differentiate your business to competition and it creates the impression for your business.

What are the advantages of having a logo for your business?

Identification

-So what exactly is a logo? The most common explanation is that a logo is a symbol for your company. Mainly, a logo is for identity. It is not meant for sales or to describe a business. This is to identify a company or product of a business by using a mark, flag or signature.  This serve as a brand identification by making a visual image of your business for your consumers.   Customer tends to remember a company or a business products my means of a logo.

Appeal

-A logo can affect the appeal of your business. How? Let make a scenario like, when you see a fast food restaurant. People would choose a fast food restaurant that has a “M” as its logo (McDonalds) than a fast food without any logo. That logo itself makes the restaurant more appealing to customers.

Personality

-Logo can also help you build personality to your business. Imagine a logo with different colors, its make a consumer feel brighter and feel at ease before they even start business with you.

Strategy

-There are lots of strategies which can make you promote your business. Usually many business owners place their logo to their advertisement like radio, billboards, and many other advertising materials. This makes their brand be more recognized by using their logo.

Looks

-A logo makes you look professional. Example of this is on a bond paper with your logo on it, this makes the paper more corporate looking than a plain paper.

You can either create your own logo or hire a professional. I would recommend hiring a professional for this because your logo will represent your business and you should not take it lightly. I recommend looking for Dogulin Digital for Logo Design in Sydney.

Advantage and Disadvantage of Website - Web Design Sydney

If you don’t have a website for your business, then you are losing so much opportunity for your business.  With our modern world, almost all people at any age stay on the internet to find something they need or something they want. If you have a business, you have to know where your customer is. Not all customers go out to look for store, so it is important to build your website to find customers.

More and more people are building their website for their business. Why? According to data collected by Office for National Statistics, there was 473million Euro a week in internet sales. So not having a website is like losing a big opportunity.

There are some advantage and disadvantage when having a website.

ADVANTAGE

Wider Audience

-Do you have any idea how many people uses the internet every day?  There are a lot of them and if you are a business owner it is important to know that. Since you have a business, you will have to look for customers. Well having a website can help you to get potential customer around the internet since most people stayed on internet compared to people who get out looking for stores.

Accessible

-Years ago most people has a limit on when and where to buy something they need. Stores or business are usually not open for 24 hours and 7 days a week. But with a website for your business, people and customers can look for your products and services without going to your store. Since it can be access anywhere and anytime, you will have a higher chance of getting potential customer.

Information

-When looking for something you need, what do you usually look first? Usually, people look for the brochure first to find information about the store. With a website it is the same except than information are there when your first look up the site.

Advertising

-Since most people are online and stays on internet, it is now more advisable to advertise online.

Branding

-This is not just an advantage for your business. This can also serve for branding for your products. Why? Since there are lots of business owner building their website, it is important to go ahead of them and take your brand or someone else will do that.

DISADVANTAGE

Crashes & Uptime

-Just like a normal business outside, when your business is down the tendency is customer looks for another store to buy from. With a website there is what they call Crashes and Uptime. Crashes depends on the website provider, but this rarely happens.

Spam

-Since you are a business, it is natural to have your contact information on your website. But the disadvantage of that is people who wants to advertise something can send you a spam.

There are lots of seo providers in the world but I know a great SEO provider in Sydney. Try searching for SEO in Sydney or Web Development Sydney at your search engines.

Advantage and Disadvantage of SEO - web design sydney

What is SEO? SEO stands for Search Engine Optimization. Let assume you used a search engine like Google, you will see the listing there when you type a certain keyword. The process of SEO is getting the traffic from that listing. Google and other search engines has their own local listing and are shown based on rank of each website; the ranking depends on how relevant the site is to the typed keyword for searching.

But every method has their own advantage and disadvantage. Here are some of the advantages of having an SEO for your website.

Advantages of SEO

Ranking

The best advantage of SEO for business is their rankings in search engines. What are search engines? These are Google, Yahoo, Bing, etc. Basically a search engine has a certain algorithm and it ranks a website depending on how relevant it to the searcher. So once you made it to the top of the searches, chances are people will see you site first meaning you have more chances of getting visits from customer compared to other website below your rank.

Saves Money

Most website use paid advertisement or sponsored link for them to be seen in searches. But that would cost you much. In SEO you are getting traffic from organic and natural way, since its natural more people tend to see your page. Having said that, when doing SEO you don’t have to pay anything since you can do it yourself. Paid advertisement on search engines is usually colored in yellow background.

Reputation

Did you notice that when you see someone topnotch in his or her industry, it makes people think that he or she is the best in that? Basically when you are at the top you will be recognized and have your reputation build. Just like in virtual world, when people see you at the top of the searches that would make them think that you have the most relevant thing that can help them on what they are searching for.

But just like any other method, SEO still has its disadvantage.

Position

You can’t predict your position on search engines since search engines have their own algorithm on how to know if a certain website is relevant to the keyword that the searcher are searching. You can’t control the ranking made by the search engines.

Takes time

Some people think that they can have an effective SEO in just a short time. Honestly speaking, it takes time. Mostly SEO providers spend a month or even years before they see the result of their SEO.

If you have a business, I would recommend hiring a professional SEO provider. I know a firm that is based in Sydney, try searching for SEO Sydney and look for their services.