How to Make Your Website Searchable with Web Design and development

In the world of business and commercial website nowadays, publicity is one big thing to consider. To have lots of customers and be popular from Website Design and development, having popularity is a great factor to have leads from your competitors. If you want to stay on the lead from your competitors, your publicity to the public, your audience, and your loyal visitors must stay there or if possible every month there are improvements from number of traffics and visits to your site. 

A websites publicity is important especially for the fact that thousands of people who are searching the internet every minute and every day, having your website to be noticed by this huge number of people is a big thing to have, the good thing is if this thousands of people will be your loyal visitors or your audience into your site, chances are you will have a great lead from your competitors that is why there are lots of advantages if your website takes place or be indexed from most popular search engines in the internet.

Having your website to be indexed by Google or other popular search engines is a great factor to your publicity and the sales of your services or products. There are lots of famous websites out there that are indexed form Google; this website gained lots of visitors and loyal customers because from the fact that people are tired from browsing each and every page, what they see from the first list on the search engine is the one that they will click or visit, that is how they gained lots of visitors and their traffics reach high as mountains.

Making your site indexed by Google can bring you lots of benefits and advantages. People are used to click what they have first seen from the search engine list that is why it bring lots of things to your site not just from sales bust also your publicity from the public.

If you just wanted your website to have these things up, do it now by having different things to be done in your website, the guides below can be your helping tips to start.

 Here are the quick guides on how to make your website indexed on Google

MAKE SURE THAT IT IS READY

In order to make your site visible from Google or other search engines making your Website design and development ready and complete is also significant. Before you uploading or submitting your site from different search engines, make sure that it is highly complete and ready. Because indexing a site from search engines requires a complete functional website, how can this search engines complete their task in your website if the site itself is incomplete and not ready. Make sure that the website you want to submit is complete and ready for any transactions and services, eliminating the bugs in your website are also significant. Make sure that there are no broken links and all components are functioning well.

MAKE YOUR CONTENTS SEARCHABLE

Searchable contents mean composing lots of contents in your website that are full of keywords. Meaning, if you decided to make lots of contents then you must put lots of searchable keywords to your contents because this allows the search engine to easily find your contents and at the same time your website. Search engines search only the words or the phrase that a person or a people input from the search engine to find different results, if your contents are full of valuable keywords, your website is easy to find and if this happens chances are people will notice your website no matter what, then. Traffics and visits of your site will increase.

HAVE A KEYWORDS

Keywords are important to make your website indexed on search engines including Google, if your website contains lots of valuable keywords then your website will be easy to find. Based from the things that are said from this article, search engines only search the words that a person inputted to the search engine to search different results, if your website contains different valuable keywords then search engine will no longer have a hard time to search your site because it contains the keywords that a certain person is looking for.

USE GOOGLE’S TOOLS

Google tools are helpful things because it determines your website’s traffic and visits every day, every week and every month. This allows you to monitor your website and determine your audience where they came from and where they see your website. Use this tool to build your strategies and know your target market. This tool also tells you about the errors or other problems from your site, it will enable you to know what the things you will avoid are and what are the things you must do.

USE SEARCH ENGINE OPTIMIZATION SERVICES

If you wanted to make a good results faster, you can try different services that offers search engine optimization from digital marketer agencies, you can discuss them what you wanted and then they are the once who are responsive from doing things to make your website indexed from search engines. There are lots of agencies out there who offer this services, this actions will cost you money but not that expensive, although you will spend cash for this results are just worth it.

GET LINKS FROM YOUR SITE TO THE OTHER WEBSITE

This method is popular and effective; there are lots of sites that contain different links that are direct from other sites. You can use this methods to add an additional factors  to your visits and traffics if the website is popular then they have links from your website, chances are people who visits that site will have a chance to visit your site as easy as chicken. It just likes a partnership you have their links and they have your links. This enables you to have a good relation from your site to other sites.

Making your website visible to search engines and make it indexed is a great factor not just for your website but also for your business. You must be smart on how you will use these guides to make your website searchable.

If you enjoy reading this article, feel free to approach us, you can also add what we missed from this article by looking upon our Facebook and Twitter or email us.

Social Media Solutions - Different Social Platform and Tips

Social media is now one of the most powerful tools that you can use as an advantage for your business. More and more businesses today are leveraging the power of this tool to improve their business. So what is social media? People refer to this as websites that allows them to connect to each other. This can be by sharing information, posting content, posting photos, chatting, etc. We know how much social media has changed the world today. It has changed on how people connect to each other and it also change on how business communicate to its consumers.

Yes! Social media has also changed how businesses communicate to their consumer. But let us talk first about the different platform that can be used to your business. Basically social media is a broad term but is commonly referred to as social networking sites.  Here are some of the most popular social networking sites today.

Platform #1: Facebook

This is the most popular social networking site today. Basically, this is a social networking service that has different features designed for normal internet users and for business. There are already thousands of millions that joined this site although there are also some countries that can’t use this site. There are lots of feature of facebook that is especially designed for business.

Platform #2: Twitter

This is also one of the most popular networking sites, but basically this is also called a Microblogging site because unlike facebook, the posting feature of twitter only allows 140 characters. Twitter is less focused on “What are you doing?” but is more about “What’s going on?” Basically, twitter allows you to see all ongoing conversation and also allows you to read tweets of other people.

Platform #3: Pinterest

Pinterest is a growing social networking with a pinboard-style; it is more focused on photo. Basically it allows its user to create and manage their board; they can make a board with theme-based image collection such as events, interest, hobbies.

These are some of the social media platforms that are commonly used for business. We know that social media has a lot of benefits if used right. Most people look for someone that can give social media solution for their business.

So what are the Advantages of Social media for your business?

Broad Reach

It is no secret that social media has the largest percentage on where people choose to stay on the web. Unlike other websites, people often stay more on social media platforms where they can connect to another person. It just human nature, just like the saying that “no man is an island” social media tend to make people communicate in a different way.

So how can this help the business? Basically, as a business you also need to know where the consumers are. Since social media is composed by different people around the world there is a higher chance that there will be someone that will be interested in your business. Social media has a broad reach when it comes to finding consumers. With social media, they tend to put their interest in their profiles making it easy for you business to find out if they will be interested in your offer. A good example is facebook wherein it allows you to connect to different people around the world and you can even send them message.

Ability to Target

The best advantage of a social media is its ability to target your target audience. What do you mean by that? Let us take it this way, example you are in a kid’s birthday party. It is not appropriate that you invite old people to that party because they are not fit with the event. Just like with any business, you need to have the appropriate audience or visitor for it. This is kind of hard if you do it manually, but with the help of social media it can be done easily. Remember what is stated above? You can notice that with every profile in social media there are also information on who is who and what interest them. With that in mind it is easy to target audience that can be interested on what you offer.

Facebook is the best example for this, we are all aware that facebook also run ads within its platform. But did you know that you can target specific people for that? Yes you can! Facebook allows your ads to target only those people who might be interested in your offer.

More Personal

Having a personal conversation is way better than other types of conversation. A person can determine the credibility of a business by looking the way on how they respond to him. So how can you make a conversation more personal? Obviously by using social media, this can make your audience feel the conversation more personal compared to responding to them with macro’s and scripted material.

Are you familiar with direct message on social media? Basically this is the private version of messaging a person. Unlike posting in public, there are chances that there are things unsaid because some people want it more private and personal when doing business. Social media has their own feature of private message making a customer feel more private and the conversation seems more personal.

Ability to Monitor

Every website has the ability to track all the things that happens inside it. This is also a way to allow business owner on how many people are actually going to the website to visit. How about social media? Social media has also the ability to monitor all things that happen in the platform. The best example of this is the Facebook. Are you familiar with facebook insights? This is a feature of facebook wherein it allows you to see or monitor the traffic or visits of your page. It also shows on what time they are most online, making it easy for business to know when to post or when to advertise their products. 

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Useful SEO Link Building Strategy - Keyword Research

SEO is a common word for those who already know how the industry of internet works. But this is not just a simple work that is done by most marketers. This is a very huge industry wherein you have to know all its elements before you can even make a strategy of your own. You can think of this as a computer and its parts. Even though you know all its hardware, it doesn’t mean you know how it works on the inside. Usually you won’t know how the processor works and how it distributes it use to other parts. Just like SEO, you may know how SEO works or what SEO is but usually there are people who don’t understand how it works. You can usually look for someone who has expertise on this field by looking at the internet. The most popular in Sydney is Dogulin Digital which offers impressive SEO service and has a great portfolio on what they do.

Anyway, there are also many forms of SEO wherein you can use as an advantage for your business, one of this is the link building.

But what is Link Building? This is like an art in SEO wherein you do your own way to build links to your website. Its aims are to increase the number and quality of the link that is linked back to the website. Basically what you do here is to acquire links from other websites that can give a link back to you. There more quality links they gave to your site then the higher the chances of making your website to the top.

Here are some useful factor and tips that you can use for link building:

Keyword Research

We all know how research can impact your success. Actually research is the very foundation you build for every strategy you will be using. You need to consider the page where you want to build links or where you want them to be linked back. How can you do that? You can only do that by researching the right keyword. You need to create a keyword for your page and use that as an anchor text for your link build.

Keyword research is a fundamental part of your SEO success.  What are keywords? This is the one that the researcher type on different search engines. You can notice that most articles have an anchor text within the body; this anchor text can be the keyword they used for that certain topic. That anchor text will contain the links that directs to the page where you want the researcher to be.

How can keyword affect your website? By experience, keywords can actually break or make your website. We all know how a visitor can go to your site; it is either by direct visit or by organic visit. What is a direct visit? Basically this is the people who already know your website; they don’t need any search engines to get to your website. They just have to type your domain to their browser. What are organic visits? This are visits from people who used search engines like Google, Yahoo and Bing to find your website and go there. 

Another important thing while you need to research for keywords are about the customers or visitors you can have. By having the right keyword for your website also means having the right customer who you want to visit your website. Example, let’s say that you manage to get a keyword that most people use and that it can be link in your website. The tendency is that they will visit your site, but there are disadvantage in that. They might not be happy with the result they found and might close the browser immediately or worst is that they might give a negative feedback. But managing to get a keyword where people can be happy about the link’s result is much better and might give you plus points to the search engines.

How can you determine the value of a certain keyword? Basically a keyword can be useful if it answers the following question:

·         Would they find what they are looking for with that keyword?

·         Will they be happy on what they find?

·         Will the traffic given by this keyword be of any use or reward?

If your answer is yes, then you can use that keyword because more likely it will give you benefits and will be useful in the near future. The most common problem by marketers is how to look or search for certain keywords.

Here are some useful tools you can use for searching the right keyword.

Tool #1: Google Suggest

Have you ever experience typing some keywords using Google? You can notice that Google suggest different topics even if you are not yet done typing. This is called Google Suggest which basically is an auto completion feature of Google in search while typing to give popular searches. Basically Google won’t suggest a keyword that is not search by most people.

So what is the point? The point is that by using Google Suggest, you can already have an idea on what most people are searching. Since Google only suggest the keyword that most people type in the search bar, then you know what keyword you can use.

Tool #2: Google Keyword Planner

Are you familiar with keyword tool? This is a feature of google wherein you can view on how many searches are made by a certain keyword. But that feature has been replaced which is now called the Google Keyword Planner. This is an improved version of it, it actually a combined feature of Google Keyword Tool and Traffic Estimator. What is the advantage of this? You can now view keyword volume on a hyper-local basis which is a good thing for businesses that do local SEO.

Tool #3: Wordtracker

Wordtracker is also a good way to do keyword research.  This is a web based service that can give you idea for additional keywords that might work for your business. Not only that it helps you with planning your keyword, it will also tell you how competitive the keyword is and how many people actually search for the keyword. 

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Different Strategy you can use for your new website

Let us say that our world is not same as before. Do you agree? It’s a fact actually. Just like the changes in our time today, the way on how marketing works also change. I know you are familiar on how internet world gives impact on real life. This includes the way on how people’s life is changed. Most people have a more accessible life, example if they want to learn something they prefer looking at the internet first. Well it is very convenient to use that is why most people tend to use this.

But do you know that this also affect on how marketing works? You can notice that the effect of traditional marketing has lessened its effect compared to last few years. Right now, for most business the most important thing is to have a presence on the internet. Well because this is main source of income except for direct sales from store. Most business owner is making their own website to improve the sales or exposure of the business to different people. Aside from that a website is also considered an extension for your business. You can notice the brands that made the first step on online world has a big benefit now, they have a continuous visits from different people around the world and has also continuous sales. But what if you are a new business that wants to build a website?

Well there are different strategy that most business owners do to improve their rankings and exposure on the internet. Here are some of them:

Search Engine Optimization

Do you have an idea about SEO? Well here’s a meaning of it that I found on Wikipedia.

Search engine optimization  website  web page  search engine's "natural" or un-paid ("organic search results image search local search video search academic search, vertical search engines. Source: http://bit.ly/UDII

So basically if you want your website to have an exposure on the internet you need to flirt with different search engines. Who are they? Most people search engine today is the Google, other popular search engines are Yahoo, Bing and MSN. So basically it is like registering to them before your website show on their result, but not literally register to them. You just need to allow them to crawl on your pages for them to consider your contents for their result. SEO is a huge industry but to sum it up, it is a process wherein your goal is to get more exposure to different people around the world.

On Page Optimization

On page SEO is rather a very complicated topic, but to make it simple this also a process when doing SEO. We know how search engines affect your exposure to the internet, which is why this kind of strategy is made. Basically this strategy aims to help search engines to crawl in your website. It is like offering search engines to be friend with your website. Well I have been talking about crawling, if you are confused this is the process where search engines look for your content to determine if it will be useful so that they can show it on the result and rank it according to how useful it is to the searcher.

Well if you want to read more about how to do this, here’s an article I found on hubspot: http://bit.ly/1cBlV9H.

Backlinks

What are Backlinks? Well you can get the meaning of this from its word. These are links that are link back to your website. I said that there are some websites that is experiencing lots of traffic, which is a good thing for a website. This means that the more traffic means the more people who visit that site, if you manage to have a link that is directed to your website, search engines treat that as a vote point for your website. How is that? Well since that reputable site gave a backlink to your site, the search engine is assuming that your website is helpful to that kind of topic where they gave you the backlink.

Social Media

What is a social media? Basically these are websites where you can interact with different people and you can create, share and exchange information to them.  Well some would be confused about social media; they sometimes refer to media as the “News”. Social news is a part of social media which falls to much broader category. But what are these social media sites? This term has a large range of websites, but to make it simple a social media is a website wherein an owner can interact with his visitors. The most popular social media websites are the social networking sites. Are you familiar with Facebook? This is the most popular social networking sites where most people in the world can interact.

Analytics

Here’s comes the technical thing for your website. If you have a website, you also have the power to track all the things that is happening inside it. But of course, you have to look for it yourself. Analytics is the one that tracks all the incoming visitors and other things that happens inside the website. Well this is very useful for success monitoring since you know on much it improve from every other day.

Content Marketing

We know how much important contents are when it comes to marketing. This is like the body of your marketing, without this it is impossible to market your products or services. But what is content marketing? I found a link where we can know what this is. But here is one definition I found in it.

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Source: http://bit.ly/U83UTf

Well building site like that is no easy task so if you want to make a good website that can help your business to grow, I recommend hiring a professional one. There is some company that provides Web Development. You can try searching for Dogulin Digital for their professional service. They are based on Sydney and have an impressive portfolio for their services.

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How to Make Your Website mobile friendly – Web Design and Development

Is my website mobile friendly? What are the things that have to be done in order for my website ready for mobiles? These are just a few from a huge number of questions from most of the website owners. In our time now, mobile phones or smart phones are dominating the world of technology. From this number of smart phones, you can do lots of things and make other things easy by using this modern phone technology. Before, the usage of our mobile phones is to text or call someone around the globe basically the use of mobile phones before are just for communication.

 Now with combined with the modern technology, mobile phones bring lots of benefits and lots of things to do inside of these mobiles. Many website owners think that design is the most important thing that has to be done in their own website. This allows them to think that their design will give them huge number of traffic and visitors but at the end of the day some of them fail because they don’t even consider visits from mobile phones and other devices.

Making your website friendly for most of the mobile phone is one great factor to give you lots of benefits including huge number of visitors from these individual mobile devices. In Web design and Development there are lots of things and strategies to consider for your website to be successful no matter how or what it is.

Having a great website design is not only the important thing for your site to be one for the greatest sites for all the time. Usability and quality from user’s experience is your primary key to avoid failing from these categories.

So, how you will make your website Mobile Friendly?

Here are the effective ways on how you make your site friendly for mobiles.

USE MOBILE PLUGINS

Mobile plug ins will optimize the website to be easy to view in a single or each mobile. People will have the capability to view the website anywhere by using these methods for your website development. There are lots of mobile plug in that are available in the internet, you can look upon these plug ins and use it for your website to have the ability to be viewed on a single mobile devices or smart phones. Nowadays there are lots of brands of smart phones and tablets, these devices allows the user to have and access in the internet and browse the things he needed that is why mobile searches is one of the great sources of visitors and traffics to the website itself.

If your websites are using wordpress, you can transform your entire website into a mobile friendly site within less an hour. WP touch is a great plug in transform your site. You can also customize these layouts in several best ways you want it to be.

USE CLEAR CONTENT

Content is your primary key to get the attention of your visitors instantly. Content is the one that the visitors are reading when they find out that these contents are boring and not so informative the consequence is, they leave. Basically you don’t want these things to happen of your website. Your aim is to give the visitors a great experience in viewing upon your entire website. Content is useful to make the visitors get information and knowledge from the website itself. A great content will give this enthusiasm to the visitors if they found out that these contents are truly useful and meaningful the chances are, these contents will be share from one people to another and it will spread like a raging virus from the entire body of the internet. People will know that the content you have is so much fun to read.

Here are some Effective tips to a have a good content

*Make your topic interesting

*Avoid non sense discussion

*Add relevant photos

*Make it straight to the point

*Don’t let the readers be confused about what you are trying to say

*Relate your topic from latest happenings from around the globe

*If necessary, don’t make the content too long

These contents must have a good composition to give the readers enjoyment as they read these contents. There are lots of good contents from each website in the internet, these contents might be their key or secret why they have a nice number of traffics and lot of visitors.

You can also be one of them if you spend time in having a great content for the visitors to read and appreciate what kind of contents it was.

AVOID LOTS OF IMAGES

Why images are important?

Images are also a helpful way to decorate a website with helpful images that can help the visitors to visualize the idea of the entire website. Images like products and services based from what are the services you offering in your website will boost the mentality of the readers to understand more about the website and learn different approaches from different ideas you are trying to say inside your website.

There are lots of colorful images that can bring the emotion of your website, make sure that the number if images inside your site are limited. Don’t put lots of images if necessary because it may lose the balance of the content of the site from these numbers of pictures and images around.

Images truly help your website to avoid dryness and to avoid the readers from getting boring while they read and look your website.

PRACTICE GOOD DESIGN

Website owners are always saying that the design of the website will predict the website’s future. Probably lots of website owners and other persons believe that if the design of the site is great then it will be a successful website. These beliefs are no wrong sometimes these saying succeed but sometimes it fails. If the website’s design is great, there are lots of possibility that this site will be popular and it can earn lots of traffic numbers and visitors.

A great combination of elements and other extra features may vary the website’s appeal to the visitors and from whoever sees the website itself. A great design of a site can attract lots of people and encourage them to have a sneak peek from the website and read from its contents.

USE MOBILE OPTIMIZATION

What is mobile optimization?

Website mobile optimization is a process where your website will be easily viewed from your mobiles, tablets and other devices. This method allows a single website to be optimized and will fit to the screen of a certain mobile devices. The main idea of this process is to give a good user experience without having any difficulties in viewing a website from singles individual mobile devices from the users.

HOW CAN MOBILE OPTIMIZATION HELP YOUR SITE?

By this method your own website will be viewed easily from each and every mobile device that your visitors are using. Now, anyone can view your website just because of using their own mobile devices and browsing your website.

By this strategy, any people who are just using their mobile phone scan easily view your site without having any difficulties because your site is adapting the size of the mobile screen or other devices.

Mobile devices and tablets are popular nowadays, you can do lots of things from these modern technologies. There are lots of things to do particularly from communication social networking and also for gaming.  Web Design and development is also important from these technologies from adapting the technology to giving satisfaction from the visitors and viewers of the site.

Being wise in adapting these growing technology is one of your key to succeed you may use your ability to deal with these things from your business. There are lots of ways to develop your website with Sydney Website Design company. Just make sure that you are always updated from these latest trends from our modern technology and use these approaches to gain advantages from your business.

SEE ALSO: How to Make Your Website mobile friendly

Reason why Most websites are failing – Web Design and Development

Most business owners are made to believe that an attractive looking site will automatically do the job and attract lots of hungry clients, you couldn’t blame them if they believe that certain case bust most likely even though the site is attractive if the content are mismatch from the design definitely it will fail. There are lots of Web Design and Development owners and admin who are wondering why their own website fail without even know what are the possible reason why. The sad truth is even though their designers their web designers don’t even know the reason and don’t know what to do why it is hard to get some visitors are be their clients. While they have excellent design skills, still they lack the knowledge and experience to build websites that will easily get visitors and convert them into their respective clients.

There is lots of reason to think why your website can’t even be like the other successful sites.  Most of these owners are giving up upon these problems because they are tired , confused, frustrated and losing hope upon  their individual site just because no matter what they do, the progress are just the same and there are just wasting effort.

Here are some deadly reasons why some websites fail

DOESN’T EASY TO FIND ON GOOGLE

You can use lots of strategies that may help your site to be visible to the search engine and also for the visitors that looking for your services. For this kind of scenario the website owners must have Search Engine Optimization so that people will easily look upon your site and the good thing is the site will be visible to the search engine itself without spending too much time in browsing. Visitors that are looking for the services they want are also finding a proper website from the internet. Using Search Engine Optimization SEO will help your site to be easily visible to the internet.

CONTENT THAT CONFUSES THE VISITORS

You must construct solid contents that help the visitors to give them knowledge about who you are and what your business is. Confusing contents can drive them away. The purpose of the content is to give the visitors a brief and exact knowledge about your business and all about your available services. Making them confused will definitely discourage them to look more from your site. If the visitors feel find out that most of these contents are just giving them headaches, you will definitely lose them.

LACK OF COMPELLING CALL TO ACTIONS

You cannot have sales if you don’t even ask for it. Whether it is special offer or just normal sale of items, successful sales calls tells that you need to interact with those clients or visitors and tell them from what you are offering. Including call to action for most of the pages of the site can be a smart way to tell customers from what they need to do or what they must do. This method will encourage the customers the customers or prospects to interact with the business. Much sales man tells that asking clients or visitors for the sales is the one thing to make them successful.

FORGOT TO INCLIDE CONTACT DETAILS

How can you interact personally with your clients if you do not include contact details to your site? If you want to establish solid customer relationships you must include several contact details for all of the pages of the site. Or if you want you can have a single tab where in all contact information are there it is easy to look for. Contact details are significant for your site if your site because if the customer have several concerns or questions about your services you can easily deliver brief answer to them.

DON’T MIND TO BUILD TRUST WITH YOUR VISITORS

Making trust is not that easy as everyone said, but this doesn’t mean that you must ignore in building trust for your visitors. If you want your site to be successful do it now! Make things happen upon your customers or find a way for your services to be trustful. Don’t let your clients down from your services make them feel that you are trust worthy. This is the one thing that you shouldn’t ignore; building trust with your visitors is a huge factor for the success of your business.

In our life when business is multiplying, failing in some part of the business are just common for most of the business man. Failing doesn’t mean that you give up the fight and let failure crushes you and your business. Is just the matter of how you will stand and think what will be the solutions that will uplift you. In Web Design and Development, failure is just common, these case make you smarter and let you make your own decision to convert these failure to success.

There are lots of solutions for this case, Sydney Website Design Company and other web companies are lots of solutions for these. You can consult or tell them what the problems are and come up with the solutions that can ease the problems for your site.