Let us say that our world is not same as before. Do you agree? It’s a fact actually. Just like the changes in our time today, the way on how marketing works also change. I know you are familiar on how internet world gives impact on real life. This includes the way on how people’s life is changed. Most people have a more accessible life, example if they want to learn something they prefer looking at the internet first. Well it is very convenient to use that is why most people tend to use this.
But do you know that this also affect on how marketing
works? You can notice that the effect of traditional marketing has lessened its
effect compared to last few years. Right now, for most business the most important
thing is to have a presence on the internet. Well because this is main source
of income except for direct sales from store. Most business owner is making
their own website to improve the sales or exposure of the business to different
people. Aside from that a website is also considered an extension for your
business. You can notice the brands that made the first step on online world
has a big benefit now, they have a continuous visits from different people
around the world and has also continuous sales. But what if you are a new
business that wants to build a website?
Well there are different strategy that most business owners
do to improve their rankings and exposure on the internet. Here are some of
them:
Search Engine Optimization
Do you have an idea about SEO? Well here’s a meaning of it
that I found on Wikipedia.
Search engine optimization website web page search engine's "natural" or
un-paid ("organic search results image search local search video search academic search, vertical search engines. Source: http://bit.ly/UDII
So basically if you want your website to have an exposure on
the internet you need to flirt with different search engines. Who are they?
Most people search engine today is the Google, other popular search engines are
Yahoo, Bing and MSN. So basically it is like registering to them before your
website show on their result, but not literally register to them. You just need
to allow them to crawl on your pages for them to consider your contents for
their result. SEO is a huge industry but to sum it up, it is a process wherein
your goal is to get more exposure to different people around the world.
On Page Optimization
On page SEO is rather a very complicated topic, but to make it
simple this also a process when doing SEO. We know how search engines affect
your exposure to the internet, which is why this kind of strategy is made.
Basically this strategy aims to help search engines to crawl in your website.
It is like offering search engines to be friend with your website. Well I have
been talking about crawling, if you are confused this is the process where
search engines look for your content to determine if it will be useful so that
they can show it on the result and rank it according to how useful it is to the
searcher.
Well if you want to read more about how to do this, here’s
an article I found on hubspot: http://bit.ly/1cBlV9H.
Backlinks
What are Backlinks? Well you can get the meaning of this
from its word. These are links that are link back to your website. I said that
there are some websites that is experiencing lots of traffic, which is a good
thing for a website. This means that the more traffic means the more people who
visit that site, if you manage to have a link that is directed to your website,
search engines treat that as a vote point for your website. How is that? Well
since that reputable site gave a backlink to your site, the search engine is
assuming that your website is helpful to that kind of topic where they gave you
the backlink.
Social Media
What is a social media? Basically these are websites where
you can interact with different people and you can create, share and exchange
information to them. Well some would be confused
about social media; they sometimes refer to media as the “News”. Social news is
a part of social media which falls to much broader category. But what are these
social media sites? This term has a large range of websites, but to make it
simple a social media is a website wherein an owner can interact with his
visitors. The most popular social media websites are the social networking
sites. Are you familiar with Facebook? This is the most popular social
networking sites where most people in the world can interact.
Analytics
Here’s comes the technical thing for your website. If you
have a website, you also have the power to track all the things that is
happening inside it. But of course, you have to look for it yourself. Analytics
is the one that tracks all the incoming visitors and other things that happens
inside the website. Well this is very useful for success monitoring since you
know on much it improve from every other day.
Content Marketing
We know how much important contents are when it comes to
marketing. This is like the body of your marketing, without this it is
impossible to market your products or services. But what is content marketing?
I found a link where we can know what this is. But here is one definition I
found in it.
“Content marketing is a marketing technique of
creating and distributing relevant and valuable content to attract, acquire,
and engage a clearly defined and understood target audience – with the
objective of driving profitable customer action.”
Source: http://bit.ly/U83UTf
Well building
site like that is no easy task so if you want to make a good website that can
help your business to grow, I recommend hiring a professional one. There is
some company that provides Web Development. You can try searching for Dogulin Digital for their professional service. They are
based on Sydney and have an impressive portfolio for their services.
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