If you don’t have a website for your business, then you are losing so
much opportunity for your business. With
our modern world, almost all people at any age stay on the internet to find
something they need or something they want. If you have a business, you have to
know where your customer is. Not all customers go out to look for store, so it
is important to build your website to find customers.
More and more people are building their website for their business.
Why? According to data collected by Office for National Statistics, there was
473million Euro a week in internet sales. So not having a website is like
losing a big opportunity.
There are some advantage and disadvantage when having a website.
ADVANTAGE
Wider Audience
-Do you have any idea how many people uses the internet every day? There are a lot of them and if you are a
business owner it is important to know that. Since you have a business, you
will have to look for customers. Well having a website can help you to get
potential customer around the internet since most people stayed on internet
compared to people who get out looking for stores.
Accessible
-Years ago most people has a limit on when and where to buy something
they need. Stores or business are usually not open for 24 hours and 7 days a
week. But with a website for your business, people and customers can look for
your products and services without going to your store. Since it can be access
anywhere and anytime, you will have a higher chance of getting potential
customer.
Information
-When looking for something you need, what do you usually look first?
Usually, people look for the brochure first to find information about the
store. With a website it is the same except than information are there when
your first look up the site.
Advertising
-Since most people are online and stays on internet, it is now more
advisable to advertise online.
Branding
-This is not just an advantage for your business. This can also serve
for branding for your products. Why? Since there are lots of business owner
building their website, it is important to go ahead of them and take your brand
or someone else will do that.
DISADVANTAGE
Crashes & Uptime
-Just like a normal business outside, when your business is down the
tendency is customer looks for another store to buy from. With a website there
is what they call Crashes and Uptime. Crashes depends on the website provider,
but this rarely happens.
Spam
-Since you are a business, it is natural to have your contact
information on your website. But the disadvantage of that is people who wants
to advertise something can send you a spam.
There are lots of seo providers in the world but I know a great SEO
provider in Sydney. Try searching for SEO
in Sydney or Web Development Sydney
at your search engines.
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