Advantage and Disadvantage of SEO - web design sydney

What is SEO? SEO stands for Search Engine Optimization. Let assume you used a search engine like Google, you will see the listing there when you type a certain keyword. The process of SEO is getting the traffic from that listing. Google and other search engines has their own local listing and are shown based on rank of each website; the ranking depends on how relevant the site is to the typed keyword for searching.

But every method has their own advantage and disadvantage. Here are some of the advantages of having an SEO for your website.

Advantages of SEO

Ranking

The best advantage of SEO for business is their rankings in search engines. What are search engines? These are Google, Yahoo, Bing, etc. Basically a search engine has a certain algorithm and it ranks a website depending on how relevant it to the searcher. So once you made it to the top of the searches, chances are people will see you site first meaning you have more chances of getting visits from customer compared to other website below your rank.

Saves Money

Most website use paid advertisement or sponsored link for them to be seen in searches. But that would cost you much. In SEO you are getting traffic from organic and natural way, since its natural more people tend to see your page. Having said that, when doing SEO you don’t have to pay anything since you can do it yourself. Paid advertisement on search engines is usually colored in yellow background.

Reputation

Did you notice that when you see someone topnotch in his or her industry, it makes people think that he or she is the best in that? Basically when you are at the top you will be recognized and have your reputation build. Just like in virtual world, when people see you at the top of the searches that would make them think that you have the most relevant thing that can help them on what they are searching for.

But just like any other method, SEO still has its disadvantage.

Position

You can’t predict your position on search engines since search engines have their own algorithm on how to know if a certain website is relevant to the keyword that the searcher are searching. You can’t control the ranking made by the search engines.

Takes time

Some people think that they can have an effective SEO in just a short time. Honestly speaking, it takes time. Mostly SEO providers spend a month or even years before they see the result of their SEO.

If you have a business, I would recommend hiring a professional SEO provider. I know a firm that is based in Sydney, try searching for SEO Sydney and look for their services.