Social Media Solutions - Different Social Platform and Tips

Social media is now one of the most powerful tools that you can use as an advantage for your business. More and more businesses today are leveraging the power of this tool to improve their business. So what is social media? People refer to this as websites that allows them to connect to each other. This can be by sharing information, posting content, posting photos, chatting, etc. We know how much social media has changed the world today. It has changed on how people connect to each other and it also change on how business communicate to its consumers.

Yes! Social media has also changed how businesses communicate to their consumer. But let us talk first about the different platform that can be used to your business. Basically social media is a broad term but is commonly referred to as social networking sites.  Here are some of the most popular social networking sites today.

Platform #1: Facebook

This is the most popular social networking site today. Basically, this is a social networking service that has different features designed for normal internet users and for business. There are already thousands of millions that joined this site although there are also some countries that can’t use this site. There are lots of feature of facebook that is especially designed for business.

Platform #2: Twitter

This is also one of the most popular networking sites, but basically this is also called a Microblogging site because unlike facebook, the posting feature of twitter only allows 140 characters. Twitter is less focused on “What are you doing?” but is more about “What’s going on?” Basically, twitter allows you to see all ongoing conversation and also allows you to read tweets of other people.

Platform #3: Pinterest

Pinterest is a growing social networking with a pinboard-style; it is more focused on photo. Basically it allows its user to create and manage their board; they can make a board with theme-based image collection such as events, interest, hobbies.

These are some of the social media platforms that are commonly used for business. We know that social media has a lot of benefits if used right. Most people look for someone that can give social media solution for their business.

So what are the Advantages of Social media for your business?

Broad Reach

It is no secret that social media has the largest percentage on where people choose to stay on the web. Unlike other websites, people often stay more on social media platforms where they can connect to another person. It just human nature, just like the saying that “no man is an island” social media tend to make people communicate in a different way.

So how can this help the business? Basically, as a business you also need to know where the consumers are. Since social media is composed by different people around the world there is a higher chance that there will be someone that will be interested in your business. Social media has a broad reach when it comes to finding consumers. With social media, they tend to put their interest in their profiles making it easy for you business to find out if they will be interested in your offer. A good example is facebook wherein it allows you to connect to different people around the world and you can even send them message.

Ability to Target

The best advantage of a social media is its ability to target your target audience. What do you mean by that? Let us take it this way, example you are in a kid’s birthday party. It is not appropriate that you invite old people to that party because they are not fit with the event. Just like with any business, you need to have the appropriate audience or visitor for it. This is kind of hard if you do it manually, but with the help of social media it can be done easily. Remember what is stated above? You can notice that with every profile in social media there are also information on who is who and what interest them. With that in mind it is easy to target audience that can be interested on what you offer.

Facebook is the best example for this, we are all aware that facebook also run ads within its platform. But did you know that you can target specific people for that? Yes you can! Facebook allows your ads to target only those people who might be interested in your offer.

More Personal

Having a personal conversation is way better than other types of conversation. A person can determine the credibility of a business by looking the way on how they respond to him. So how can you make a conversation more personal? Obviously by using social media, this can make your audience feel the conversation more personal compared to responding to them with macro’s and scripted material.

Are you familiar with direct message on social media? Basically this is the private version of messaging a person. Unlike posting in public, there are chances that there are things unsaid because some people want it more private and personal when doing business. Social media has their own feature of private message making a customer feel more private and the conversation seems more personal.

Ability to Monitor

Every website has the ability to track all the things that happens inside it. This is also a way to allow business owner on how many people are actually going to the website to visit. How about social media? Social media has also the ability to monitor all things that happen in the platform. The best example of this is the Facebook. Are you familiar with facebook insights? This is a feature of facebook wherein it allows you to see or monitor the traffic or visits of your page. It also shows on what time they are most online, making it easy for business to know when to post or when to advertise their products. 

SEE ALSO:

Useful SEO Link Building Strategy - Keyword Research

SEO is a common word for those who already know how the industry of internet works. But this is not just a simple work that is done by most marketers. This is a very huge industry wherein you have to know all its elements before you can even make a strategy of your own. You can think of this as a computer and its parts. Even though you know all its hardware, it doesn’t mean you know how it works on the inside. Usually you won’t know how the processor works and how it distributes it use to other parts. Just like SEO, you may know how SEO works or what SEO is but usually there are people who don’t understand how it works. You can usually look for someone who has expertise on this field by looking at the internet. The most popular in Sydney is Dogulin Digital which offers impressive SEO service and has a great portfolio on what they do.

Anyway, there are also many forms of SEO wherein you can use as an advantage for your business, one of this is the link building.

But what is Link Building? This is like an art in SEO wherein you do your own way to build links to your website. Its aims are to increase the number and quality of the link that is linked back to the website. Basically what you do here is to acquire links from other websites that can give a link back to you. There more quality links they gave to your site then the higher the chances of making your website to the top.

Here are some useful factor and tips that you can use for link building:

Keyword Research

We all know how research can impact your success. Actually research is the very foundation you build for every strategy you will be using. You need to consider the page where you want to build links or where you want them to be linked back. How can you do that? You can only do that by researching the right keyword. You need to create a keyword for your page and use that as an anchor text for your link build.

Keyword research is a fundamental part of your SEO success.  What are keywords? This is the one that the researcher type on different search engines. You can notice that most articles have an anchor text within the body; this anchor text can be the keyword they used for that certain topic. That anchor text will contain the links that directs to the page where you want the researcher to be.

How can keyword affect your website? By experience, keywords can actually break or make your website. We all know how a visitor can go to your site; it is either by direct visit or by organic visit. What is a direct visit? Basically this is the people who already know your website; they don’t need any search engines to get to your website. They just have to type your domain to their browser. What are organic visits? This are visits from people who used search engines like Google, Yahoo and Bing to find your website and go there. 

Another important thing while you need to research for keywords are about the customers or visitors you can have. By having the right keyword for your website also means having the right customer who you want to visit your website. Example, let’s say that you manage to get a keyword that most people use and that it can be link in your website. The tendency is that they will visit your site, but there are disadvantage in that. They might not be happy with the result they found and might close the browser immediately or worst is that they might give a negative feedback. But managing to get a keyword where people can be happy about the link’s result is much better and might give you plus points to the search engines.

How can you determine the value of a certain keyword? Basically a keyword can be useful if it answers the following question:

·         Would they find what they are looking for with that keyword?

·         Will they be happy on what they find?

·         Will the traffic given by this keyword be of any use or reward?

If your answer is yes, then you can use that keyword because more likely it will give you benefits and will be useful in the near future. The most common problem by marketers is how to look or search for certain keywords.

Here are some useful tools you can use for searching the right keyword.

Tool #1: Google Suggest

Have you ever experience typing some keywords using Google? You can notice that Google suggest different topics even if you are not yet done typing. This is called Google Suggest which basically is an auto completion feature of Google in search while typing to give popular searches. Basically Google won’t suggest a keyword that is not search by most people.

So what is the point? The point is that by using Google Suggest, you can already have an idea on what most people are searching. Since Google only suggest the keyword that most people type in the search bar, then you know what keyword you can use.

Tool #2: Google Keyword Planner

Are you familiar with keyword tool? This is a feature of google wherein you can view on how many searches are made by a certain keyword. But that feature has been replaced which is now called the Google Keyword Planner. This is an improved version of it, it actually a combined feature of Google Keyword Tool and Traffic Estimator. What is the advantage of this? You can now view keyword volume on a hyper-local basis which is a good thing for businesses that do local SEO.

Tool #3: Wordtracker

Wordtracker is also a good way to do keyword research.  This is a web based service that can give you idea for additional keywords that might work for your business. Not only that it helps you with planning your keyword, it will also tell you how competitive the keyword is and how many people actually search for the keyword. 

SEE ALSO:

Different Strategy you can use for your new website

Let us say that our world is not same as before. Do you agree? It’s a fact actually. Just like the changes in our time today, the way on how marketing works also change. I know you are familiar on how internet world gives impact on real life. This includes the way on how people’s life is changed. Most people have a more accessible life, example if they want to learn something they prefer looking at the internet first. Well it is very convenient to use that is why most people tend to use this.

But do you know that this also affect on how marketing works? You can notice that the effect of traditional marketing has lessened its effect compared to last few years. Right now, for most business the most important thing is to have a presence on the internet. Well because this is main source of income except for direct sales from store. Most business owner is making their own website to improve the sales or exposure of the business to different people. Aside from that a website is also considered an extension for your business. You can notice the brands that made the first step on online world has a big benefit now, they have a continuous visits from different people around the world and has also continuous sales. But what if you are a new business that wants to build a website?

Well there are different strategy that most business owners do to improve their rankings and exposure on the internet. Here are some of them:

Search Engine Optimization

Do you have an idea about SEO? Well here’s a meaning of it that I found on Wikipedia.

Search engine optimization  website  web page  search engine's "natural" or un-paid ("organic search results image search local search video search academic search, vertical search engines. Source: http://bit.ly/UDII

So basically if you want your website to have an exposure on the internet you need to flirt with different search engines. Who are they? Most people search engine today is the Google, other popular search engines are Yahoo, Bing and MSN. So basically it is like registering to them before your website show on their result, but not literally register to them. You just need to allow them to crawl on your pages for them to consider your contents for their result. SEO is a huge industry but to sum it up, it is a process wherein your goal is to get more exposure to different people around the world.

On Page Optimization

On page SEO is rather a very complicated topic, but to make it simple this also a process when doing SEO. We know how search engines affect your exposure to the internet, which is why this kind of strategy is made. Basically this strategy aims to help search engines to crawl in your website. It is like offering search engines to be friend with your website. Well I have been talking about crawling, if you are confused this is the process where search engines look for your content to determine if it will be useful so that they can show it on the result and rank it according to how useful it is to the searcher.

Well if you want to read more about how to do this, here’s an article I found on hubspot: http://bit.ly/1cBlV9H.

Backlinks

What are Backlinks? Well you can get the meaning of this from its word. These are links that are link back to your website. I said that there are some websites that is experiencing lots of traffic, which is a good thing for a website. This means that the more traffic means the more people who visit that site, if you manage to have a link that is directed to your website, search engines treat that as a vote point for your website. How is that? Well since that reputable site gave a backlink to your site, the search engine is assuming that your website is helpful to that kind of topic where they gave you the backlink.

Social Media

What is a social media? Basically these are websites where you can interact with different people and you can create, share and exchange information to them.  Well some would be confused about social media; they sometimes refer to media as the “News”. Social news is a part of social media which falls to much broader category. But what are these social media sites? This term has a large range of websites, but to make it simple a social media is a website wherein an owner can interact with his visitors. The most popular social media websites are the social networking sites. Are you familiar with Facebook? This is the most popular social networking sites where most people in the world can interact.

Analytics

Here’s comes the technical thing for your website. If you have a website, you also have the power to track all the things that is happening inside it. But of course, you have to look for it yourself. Analytics is the one that tracks all the incoming visitors and other things that happens inside the website. Well this is very useful for success monitoring since you know on much it improve from every other day.

Content Marketing

We know how much important contents are when it comes to marketing. This is like the body of your marketing, without this it is impossible to market your products or services. But what is content marketing? I found a link where we can know what this is. But here is one definition I found in it.

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Source: http://bit.ly/U83UTf

Well building site like that is no easy task so if you want to make a good website that can help your business to grow, I recommend hiring a professional one. There is some company that provides Web Development. You can try searching for Dogulin Digital for their professional service. They are based on Sydney and have an impressive portfolio for their services.

SEE ALSO: